Building Brand Salience in Japan Mental availability, defined by Byron Sharp in his book How Brands Grow: What Marketers Don't Know , is...

Influencer partnerships are now a core component of marketing strategies worldwide, and Japan is no exception. In 2025, Japan’s social...

Japan is experiencing a demographic shift with its rapidly ageing population, presenting unique business challenges and opportunities....

Demand Generation vs Brand Marketing There's a prevalent misconception within new companies and those entering new markets like Japan,...

In 2025, venture funding is tighter, user-acquisition costs are rising, and privacy rules have shattered the old playbook. Against that...

Paid search advertising, also known as Pay-Per-Click, is a pivotal component of digital marketing strategies worldwide. However, Japan's...

For early-stage startups entering Japan, the instinct is often to emphasise what makes you different. But in a market defined by nuance,...

Think SEO is just keywords and backlinks? Try doing it in a market where one search term has three alphabets , Google shares the stage...

Japan's food and beverage industry is a complex and dynamic ecosystem that presents challenges and opportunities for businesses looking...

You Are What You Watch. Advertising on TV in Japan offers a unique opportunity to reach a diverse and extensive audience. This guide will...

Tokyo’s skyline doesn’t just glow, it screams. Billions of yen blaze from LED canyons and subway touchscreens, trying to buy a slice of...

Influencer marketing has emerged as a powerful tool for brands seeking to connect more personally with their audiences. In Japan, the...

For early-stage businesses, crafting an effective go-to-market strategy is paramount. While the allure of a vast Total Addressable Market...

Japan’s affiliate marketing scene isn’t just evolving, it’s quietly exploding. In FY2023, the market hit a cool ¥411.34 billion, and it's...

Japan’s retail sector is undergoing a quiet yet profound revolution. For decades, the bedrock of Japanese retail success was owning the...

LINE is the Ultimate Local Mega App for Life in Japan Japan’s messenger ecosystem is dominated by only one player, LINE. With 95 million...

The world’s perception of Japan just shifted from cultural fascination to quantifiable market advantage. In 2023, the Anholt-Ipsos Nation...

"Web Design is 95% Typography." This quote from Oliver Reichenstein is even more pronounced during phases when minimalist designs gain...

Whether you're stepping into a sleek Tokyo office for a pitch meeting, joining a Zoom call with Japanese distributors, or shaking hands...

McDonald's Japan's yearly local burger campaign, The Tsukimi (Moon-viewing) Burger and Tsukimi Pie. The pursuit of capturing the Japanese...