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How to Advertise on TV in Japan: A Complete Guide [Updated for 2025]
You Are What You Watch. Advertising on TV in Japan offers a unique opportunity to reach a diverse and extensive audience. This guide will...

ulpa
22 minutes ago14 min read


Mastering Brand Investment in Japan: When Record Marketing Budgets Fail to Build Real Equity
Tokyo’s skyline doesn’t just glow, it screams. Billions of yen blaze from LED canyons and subway touchscreens, trying to buy a slice of...

ulpa
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Japanese Colour Psychology: Your Complete Guide to Using Colour in Marketing in Japan
Colour is one of the most immediate and influential elements in any marketing or design decision. It’s the first thing consumers see,...

ulpa
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