Building Brand Salience in Japan Mental availability, defined by Byron Sharp in his book How Brands Grow: What Marketers Don't Know , is...

Brand loyalty is a critical component of any successful business strategy. It represents the extent to which consumers are devoted to a...

In branding, clarity is a competitive advantage. In Japan, it is a requirement. Success doesn't come from being everything to everyone....

Crafting a compelling value proposition remains the bedrock upon which any thriving business is built, especially when venturing into a...