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ulpa
Jan 1713 min read
Foreign Brands in Japan: Wendy's Double Market Entry Adventure
Wendy’s, the American fast-food giant known for its square burgers and fresh ingredients, set its sights on Japan in 1980. But what...

ulpa
May 30, 20248 min read
Foreign Brands in Japan: New Balance's Resilient Journey
New Balance has been in business for over 100 years, producing some of the world’s most iconic sneakers as one of the largest sporting...

ulpa
Apr 24, 202410 min read
Foreign Brands in Japan: Apple's Strategic Genius
This is the story of Apple in Japan, a story of navigating a market as dynamic and intricate as the streets of Tokyo, where each...

ulpa
Apr 24, 202412 min read
Foreign Brands in Japan: IKEA's Journey from Misstep to Mastery
IKEA's wildly popular Blåhaj toy was brought to life in a TVC in Japan to promote their "Tiny Homes" campaign. IKEA's journey in Japan is...

ulpa
Apr 24, 202411 min read
Foreign Brands in Japan: Vodafone's Japanese (Mis)Adventure
J-Phone catalogue cover from around 2001. In the late 90's, Vodafone, one of the world's leading telecom giants, set its sights firmly on...
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