In 2025, YouTube isn’t just another social media platform in Japan; it’s a cultural engine, a product discovery tool, and part of...

Influencer partnerships are now a core component of marketing strategies worldwide, and Japan is no exception. In 2025, Japan’s social...

Japan is not just the world’s third-largest economy. It’s one of the most demanding and digitally mature e-commerce markets anywhere....

Japan, known for its rich cultural heritage, has unique business etiquette that can be intriguing and challenging for foreigners.

Japan is a unique market when it comes to social media usage. While many global platforms are popular, Japan has distinct preferences and...

Welcome to content marketing in Japan in 2025, where your shiny generic “post-and-pray” strategy gets ghosted faster than a LINE message...

Japan’s web may look familiar: Google banners and Chrome browsers abound, yet the behaviour beneath the surface is anything but ordinary....

Paid search advertising, also known as Pay-Per-Click, is a pivotal component of digital marketing strategies worldwide. However, Japan's...

Think SEO is just keywords and backlinks? Try doing it in a market where one search term has three alphabets , Google shares the stage...

Japan's food and beverage industry is a complex and dynamic ecosystem that presents challenges and opportunities for businesses looking...

You Are What You Watch. Advertising on TV in Japan offers a unique opportunity to reach a diverse and extensive audience. This guide will...

Colour is one of the most immediate and influential elements in any marketing or design decision. It’s the first thing consumers see,...

Influencer marketing has emerged as a powerful tool for brands seeking to connect more personally with their audiences. In Japan, the...

Japan’s affiliate marketing scene isn’t just evolving, it’s quietly exploding. In FY2023, the market hit a cool ¥411.34 billion, and it's...

LINE is the Ultimate Local Mega App for Life in Japan Japan’s messenger ecosystem is dominated by only one player, LINE. With 95 million...

McDonald's Japan's yearly local burger campaign, The Tsukimi (Moon-viewing) Burger and Tsukimi Pie. The pursuit of capturing the Japanese...

Japan. The land of precision, convenience store wizardry, and consumer standards that’ll make your Western e-commerce operation feel like...

Japan isn't just another market on the global expansion checklist. It’s a high-stakes proving ground where patience meets payoff, and...

Breaking into the Japanese market isn’t just about having a great product; it’s about earning trust in a society where credibility is...

SEO in Japan isn’t just a game of keywords and backlinks; it’s a high-stakes puzzle where culture, consumer behaviour, and tech trends...