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ulpa
Jan 1713 min read
Foreign Brands in Japan: Wendy's Double Market Entry Adventure
Wendy’s, the American fast-food giant known for its square burgers and fresh ingredients, set its sights on Japan in 1980. But what...


ulpa
Jan 1411 min read
Matcha in Japan, The Gateway to the Japanese F&B Market: A Complete Guide for 2025
Matcha isn’t some trendy superfood or a cute swirl in your $7 smoothie. In Japan, it’s a cultural cornerstone, rooted in centuries of...


ulpa
Jan 621 min read
The Rise of AI in Japan: A Complete Guide for 2025
When the world talks about artificial intelligence, the spotlight almost always shines on the United States and China, the...

ulpa
Jan 516 min read
Mastering Marketing in Japan: Hard Truths for Succeeding in the Japanese Market
Breaking into the Japanese market isn’t just about slapping your logo on a product and calling it a day; it’s a high-stakes game that...


ulpa
Dec 13, 202410 min read
Mastering Japanese Pop Culture: Unveiling the Power of Japanese Pop Culture in Brand Storytelling
Japanese pop culture hasn’t just taken the world by storm; it’s thrown a kawaii grenade into global culture and left brands scrambling to...


ulpa
Nov 22, 202411 min read
Mastering Distribution Channels: How to Use Japanese Distribution Channels for Market Entry Success
Japan: a $5 trillion powerhouse of tech, tradition, and tantalizing opportunity, or so it seems. But while this market promises riches to...


ulpa
Nov 15, 202410 min read
Mastering Luxury Marketing: Understanding Luxury Buyers in Japan
Ever meandered through the glitzy streets of Tokyo’s Ginza or the high-end boutiques of Osaka, only to be awestruck by the sheer opulence...


ulpa
Nov 10, 20248 min read
Subscription Model Success in Japan: A Complete Guide
Subscription models are exploding everywhere, and Japan is no different. As consumers seek convenience and personalisation, businesses...


ulpa
Oct 26, 202416 min read
Seasonal and Regional Marketing in Japan: A Complete Guide for 2025
Marketing in Japan demands a sharp eye for cultural nuances, especially with the dynamic shifts in seasonal and regional trends. Here,...


ulpa
Oct 12, 202410 min read
Growth Strategies for B2C Mobile Apps in Japan: A Complete Guide
Japan's mobile app market is a goldmine waiting to be tapped. As the world's third-largest economy with a tech-savvy population, Japan...

ulpa
Oct 12, 20249 min read
Mastering Customer Service: The Art of Customer Service in Japan
When it comes to customer service in Japan, excellence is an ideal and an expectation. The concept of omotenashi, a deep-rooted approach...

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ulpa
Oct 5, 202410 min read
SaaS Market Entry in Japan: A Complete Guide [Updated 2025]
SaaS Market Entry in Japan Japan’s software-as-a-service (SaaS) market is transforming remarkably, attracting increasing attention from...

ulpa
Sep 28, 202412 min read
Franchise Opportunities in Japan: A Complete Guide
Japan's thriving franchise market and business landscape Japan presents a unique and fertile ground for entrepreneurs interested in...

![Digital Transformation in Japan: A Complete Guide [Updated 2025]](https://static.wixstatic.com/media/4ba6fb_687b078640bf4dc09fc4043b504d4428~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/4ba6fb_687b078640bf4dc09fc4043b504d4428~mv2.webp)
ulpa
Sep 20, 20249 min read
Digital Transformation in Japan: A Complete Guide [Updated 2025]
Digital Transformation in Japan Digital transformation has emerged as a key driver of growth, innovation, and competitiveness. While many...

ulpa
Sep 20, 20249 min read
Mastering the Japanese Market: Using Market Research to Your Advantage in Japan
Entering the Japanese market represents a significant opportunity for businesses around the world. Japan is a highly attractive market...

ulpa
Sep 7, 20249 min read
Mastering Starving Crowds: Using A Marketing Theory Cheat Code in Japan
A marketing professor known for his challenging questions posed a thought-provoking scenario to his students: “Imagine you were opening a...


ulpa
Aug 31, 202411 min read
Trends and Opportunities in Japan's Food and Beverage Market in 2024: A Complete Guide
Japan's food and beverage industry is a complex and dynamic ecosystem that presents challenges and opportunities for businesses looking...
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ulpa
Aug 17, 202414 min read
Business Visas in Japan: A Complete Guide [Updated 2025]
Getting your Business Visa for working in Japan is not as hard as you might imagine Navigating the process of obtaining a business visa...

ulpa
Aug 17, 20249 min read
Mastering Market Entry: A Strategic Approach to Product Positioning in Japan
One of the most common pitfalls startups encounter when entering new markets, particularly unique and complex ones like Japan, is...

ulpa
Jun 23, 202410 min read
Mastering Japanese Consumers: Guiding Market Entry in Japan with Wealth Distribution Dynamics
Japan's wealth distribution presents unique opportunities and challenges for companies aiming to enter its market. Understanding these...
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