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ulpa
2 days ago12 min read
Mastering Word-of-Mouth Marketing: How to Build Trust as a Brand in Japan
Word-of-mouth marketing in Japan isn’t just powerful; it’s practically sacred. Consumers here trust recommendations from friends, family,...


ulpa
Feb 111 min read
Mastering AI in Japanese Marketing: From Chatbots to Predictive Analytics
AI isn’t just changing marketing in Japan; it’s rewriting the rules. In a country where automation is practically a national sport and...


ulpa
Jan 2510 min read
Mastering B2B Marketing: How to Build Digital Gravity for B2B Success in Japan
The rules of B2B marketing are evolving, and Japan’s distinct business landscape is feeling the shift. Traditional tactics like...


ulpa
Jan 1812 min read
Mastering Loyalty Programs: The Top Brand Loyalty Programs in Japan
Brand loyalty in Japan is more than repeat purchases; it’s deeply tied to cultural values like long-term relationships, trust, and a...


ulpa
Jan 1212 min read
Mastering AI Integration: Orchestrating AI for Success in Japan
Japan's business landscape is entering a transformative era where Artificial Intelligence is not just a technological upgrade but a...

ulpa
Jan 516 min read
Mastering Marketing in Japan: Hard Truths for Succeeding in the Japanese Market
Breaking into the Japanese market isn’t just about slapping your logo on a product and calling it a day; it’s a high-stakes game that...


ulpa
Dec 13, 202410 min read
Mastering Japanese Pop Culture: Unveiling the Power of Japanese Pop Culture in Brand Storytelling
Japanese pop culture hasn’t just taken the world by storm; it’s thrown a kawaii grenade into global culture and left brands scrambling to...


ulpa
Dec 6, 202410 min read
Mastering Sustainable Marketing: Sustainable Marketing Strategies in Japan
Sustainable marketing isn’t just a trend; it’s the new survival skill for brands, especially in Japan—a country where tradition and...


ulpa
Nov 30, 202412 min read
Mastering PR Strategy: How to Get Your Brand Noticed in Japan's Media Market
In Japan’s media game, “great” isn’t enough. Everyone thinks their product or service is a masterpiece, and the crowded stage doesn’t...


ulpa
Nov 22, 202411 min read
Mastering Distribution Channels: How to Use Japanese Distribution Channels for Market Entry Success
Japan: a $5 trillion powerhouse of tech, tradition, and tantalizing opportunity, or so it seems. But while this market promises riches to...


ulpa
Nov 15, 202410 min read
Mastering Luxury Marketing: Understanding Luxury Buyers in Japan
Ever meandered through the glitzy streets of Tokyo’s Ginza or the high-end boutiques of Osaka, only to be awestruck by the sheer opulence...

ulpa
Nov 9, 202410 min read
Mastering Brand Evolution: Rebranding for the Japanese Market
Japan is where branding dreams go to both blossom and crash spectacularly, often simultaneously. Are you ready to win over one of the...


ulpa
Nov 2, 20249 min read
Mastering Youth Culture: The Increasing Influence of Gen Z in Japan
Scrap those tired clichés about shy, reserved youth. Japan's Generation Z is here, and they're rewriting the rulebook. Born between the...


ulpa
Oct 26, 202410 min read
Mastering Media Relations: Key Strategies for Public Relations in Japan
In Japan, trust isn't just valued; it's the cornerstone of any successful business endeavour. For companies looking to establish or...


ulpa
Oct 19, 20249 min read
Mastering Brand Consistency: How To Build Brand Consistency in Japan
Stop right there if you're trying to break into Japan and think you can wing it with a patchwork brand. In Japan, brand consistency isn’t...

ulpa
Oct 12, 20249 min read
Mastering Customer Service: The Art of Customer Service in Japan
When it comes to customer service in Japan, excellence is an ideal and an expectation. The concept of omotenashi, a deep-rooted approach...

ulpa
Oct 4, 20249 min read
Mastering Brand Strategy: Crafting a Compelling Brand Story and Identity in Japan
Building a successful brand in Japan requires more than just translating your existing marketing materials. It demands a deep...

ulpa
Sep 27, 202410 min read
Mastering Japanese Regulations: Navigating Legal and Compliance in Japan
Thanks to its massive economy and highly developed infrastructure, Japan offers tremendous opportunities for both local and foreign...

ulpa
Sep 20, 20249 min read
Mastering the Japanese Market: Using Market Research to Your Advantage in Japan
Entering the Japanese market represents a significant opportunity for businesses around the world. Japan is a highly attractive market...

ulpa
Sep 14, 20249 min read
Mastering Startup Fundamentals: A Startup Playbook, From Idea to Execution with Y Combinator
Starting a startup is an exhilarating journey filled with challenges, learnings, and immense growth. The “Startup Playbook” by Sam Altman...
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