Building Brand Salience in Japan Mental availability, defined by Byron Sharp in his book How Brands Grow: What Marketers Don't Know , is...

One of the most common reasons startups struggle to gain traction in Japan is misaligned positioning. Many companies assume their...

Brand loyalty is a critical component of any successful business strategy. It represents the extent to which consumers are devoted to a...

Japan is experiencing a demographic shift with its rapidly ageing population, presenting unique business challenges and opportunities....