Building Brand Salience in Japan Mental availability, defined by Byron Sharp in his book How Brands Grow: What Marketers Don't Know , is...

One of the most common reasons startups struggle to gain traction in Japan is misaligned positioning. Many companies assume their...

Brand loyalty is a critical component of any successful business strategy. It represents the extent to which consumers are devoted to a...

Japan is experiencing a demographic shift with its rapidly ageing population, presenting unique business challenges and opportunities....

Japan’s consumer market continues to baffle and fascinate foreign companies. In 2025, economic uncertainty, shifting generational values,...

Demand Generation vs Brand Marketing There's a prevalent misconception within new companies and those entering new markets like Japan,...

In 2025, venture funding is tighter, user-acquisition costs are rising, and privacy rules have shattered the old playbook. Against that...

For early-stage startups entering Japan, the instinct is often to emphasise what makes you different. But in a market defined by nuance,...

The Van Westendorp pricing model has long been the go-to for determining optimal prices. However, navigating the Japanese market requires...

In branding, clarity is a competitive advantage. In Japan, it is a requirement. Success doesn't come from being everything to everyone....

Tokyo’s skyline doesn’t just glow, it screams. Billions of yen blaze from LED canyons and subway touchscreens, trying to buy a slice of...

Let’s get one thing straight: being careful isn’t the same as being competent. Japanese companies have mastered the art of not screwing...

For early-stage businesses, crafting an effective go-to-market strategy is paramount. While the allure of a vast Total Addressable Market...

Crafting a compelling value proposition remains the bedrock upon which any thriving business is built, especially when venturing into a...

Japan’s retail sector is undergoing a quiet yet profound revolution. For decades, the bedrock of Japanese retail success was owning the...

The world’s perception of Japan just shifted from cultural fascination to quantifiable market advantage. In 2023, the Anholt-Ipsos Nation...

Whether you're stepping into a sleek Tokyo office for a pitch meeting, joining a Zoom call with Japanese distributors, or shaking hands...

In Japan, a gift isn’t just a nice touch; it’s a strategic signal. Wrapped in ritual and layered with meaning, business gift-giving here...

In marketing, there are certain patterns of behaviour that repeat themselves like bad jingles. Chief among them is the endless...

Marketing in Japan isn’t just about catchy slogans and flashy campaigns; it’s a game of precision, patience, and playing by the rules. If...