You Are What You Watch. Advertising on TV in Japan offers a unique opportunity to reach a diverse and extensive audience. This guide will...

Tokyo’s skyline doesn’t just glow, it screams. Billions of yen blaze from LED canyons and subway touchscreens, trying to buy a slice of...

Colour is one of the most immediate and influential elements in any marketing or design decision. It’s the first thing consumers see,...

Successfully entering the Japanese market requires a strategic approach that goes beyond simple localisation. While understanding the...

Crafting a compelling value proposition remains the bedrock upon which any thriving business is built, especially when venturing into a...

Japan’s affiliate marketing scene isn’t just evolving, it’s quietly exploding. In FY2023, the market hit a cool ¥411.34 billion, and it's...

Japan’s retail sector is undergoing a quiet yet profound revolution. For decades, the bedrock of Japanese retail success was owning the...

The world’s perception of Japan just shifted from cultural fascination to quantifiable market advantage. In 2023, the Anholt-Ipsos Nation...

"Web Design is 95% Typography." This quote from Oliver Reichenstein is even more pronounced during phases when minimalist designs gain...

McDonald's Japan's yearly local burger campaign, The Tsukimi (Moon-viewing) Burger and Tsukimi Pie. The pursuit of capturing the Japanese...

Japan often holds a mythical status among marketers. To the outsider, it seems like the perfect ecosystem for complete digital...

In marketing, there are certain patterns of behaviour that repeat themselves like bad jingles. Chief among them is the endless...

Marketing in Japan isn’t just about catchy slogans and flashy campaigns; it’s a game of precision, patience, and playing by the rules. If...

Japan isn't just another market on the global expansion checklist. It’s a high-stakes proving ground where patience meets payoff, and...

Breaking into the Japanese market isn’t just about having a great product; it’s about earning trust in a society where credibility is...

Forget the tired clichés of obedient, screen-obsessed kids, Japan’s Generation Alpha, born 2010–2025, isn’t just consuming culture;...

Out-of-home advertising in Japan isn’t just background noise; it’s woven into the fabric of urban life. In cities where space is scarce...

Breaking into a new market is a big deal, but Japan isn’t just another market. It’s a high-stakes game with massive rewards if  you play...

Word-of-mouth marketing in Japan isn’t just powerful; it’s practically sacred. Consumers here trust recommendations from friends, family,...

Remember when SEO, SEM, and SERPs were all the acronyms you needed to sound like a digital marketing genius? Those were simpler times....