Building Brand Salience in Japan Mental availability, defined by Byron Sharp in his book How Brands Grow: What Marketers Don't Know , is...

Japan’s consumer market continues to baffle and fascinate foreign companies. In 2025, economic uncertainty, shifting generational values,...

Demand Generation vs Brand Marketing There's a prevalent misconception within new companies and those entering new markets like Japan,...

In 2025, venture funding is tighter, user-acquisition costs are rising, and privacy rules have shattered the old playbook. Against that...

Paid search advertising, also known as Pay-Per-Click, is a pivotal component of digital marketing strategies worldwide. However, Japan's...

For early-stage startups entering Japan, the instinct is often to emphasise what makes you different. But in a market defined by nuance,...

Think SEO is just keywords and backlinks? Try doing it in a market where one search term has three alphabets , Google shares the stage...

The Van Westendorp pricing model has long been the go-to for determining optimal prices. However, navigating the Japanese market requires...

You Are What You Watch. Advertising on TV in Japan offers a unique opportunity to reach a diverse and extensive audience. This guide will...

Tokyo’s skyline doesn’t just glow, it screams. Billions of yen blaze from LED canyons and subway touchscreens, trying to buy a slice of...

Colour is one of the most immediate and influential elements in any marketing or design decision. It’s the first thing consumers see,...

Successfully entering the Japanese market requires a strategic approach that goes beyond simple localisation. While understanding the...

Crafting a compelling value proposition remains the bedrock upon which any thriving business is built, especially when venturing into a...

Japan’s affiliate marketing scene isn’t just evolving, it’s quietly exploding. In FY2023, the market hit a cool ¥411.34 billion, and it's...

Japan’s retail sector is undergoing a quiet yet profound revolution. For decades, the bedrock of Japanese retail success was owning the...

The world’s perception of Japan just shifted from cultural fascination to quantifiable market advantage. In 2023, the Anholt-Ipsos Nation...

"Web Design is 95% Typography." This quote from Oliver Reichenstein is even more pronounced during phases when minimalist designs gain...

McDonald's Japan's yearly local burger campaign, The Tsukimi (Moon-viewing) Burger and Tsukimi Pie. The pursuit of capturing the Japanese...

Japan often holds a mythical status among marketers. To the outsider, it seems like the perfect ecosystem for complete digital...

In marketing, there are certain patterns of behaviour that repeat themselves like bad jingles. Chief among them is the endless...