One of the most common reasons startups struggle to gain traction in Japan is misaligned positioning. Many companies assume their...

Brand loyalty is a critical component of any successful business strategy. It represents the extent to which consumers are devoted to a...

Japan is experiencing a demographic shift with its rapidly ageing population, presenting unique business challenges and opportunities....

Demand Generation vs Brand Marketing There's a prevalent misconception within new companies and those entering new markets like Japan,...

Japan’s web may look familiar: Google banners and Chrome browsers abound, yet the behaviour beneath the surface is anything but ordinary....

In 2025, venture funding is tighter, user-acquisition costs are rising, and privacy rules have shattered the old playbook. Against that...

For early-stage startups entering Japan, the instinct is often to emphasise what makes you different. But in a market defined by nuance,...

Think SEO is just keywords and backlinks? Try doing it in a market where one search term has three alphabets , Google shares the stage...

The Van Westendorp pricing model has long been the go-to for determining optimal prices. However, navigating the Japanese market requires...

Japan's food and beverage industry is a complex and dynamic ecosystem that presents challenges and opportunities for businesses looking...

You Are What You Watch. Advertising on TV in Japan offers a unique opportunity to reach a diverse and extensive audience. This guide will...

Tokyo’s skyline doesn’t just glow, it screams. Billions of yen blaze from LED canyons and subway touchscreens, trying to buy a slice of...

Colour is one of the most immediate and influential elements in any marketing or design decision. It’s the first thing consumers see,...

Influencer marketing has emerged as a powerful tool for brands seeking to connect more personally with their audiences. In Japan, the...

For early-stage businesses, crafting an effective go-to-market strategy is paramount. While the allure of a vast Total Addressable Market...

Successfully entering the Japanese market requires a strategic approach that goes beyond simple localisation. While understanding the...

Crafting a compelling value proposition remains the bedrock upon which any thriving business is built, especially when venturing into a...

Japan’s affiliate marketing scene isn’t just evolving, it’s quietly exploding. In FY2023, the market hit a cool ¥411.34 billion, and it's...

Japan’s retail sector is undergoing a quiet yet profound revolution. For decades, the bedrock of Japanese retail success was owning the...

LINE is the Ultimate Local Mega App for Life in Japan Japan’s messenger ecosystem is dominated by only one player, LINE. With 95 million...