Brand loyalty is a critical component of any successful business strategy. It represents the extent to which consumers are devoted to a...

Japan’s consumer market continues to baffle and fascinate foreign companies. In 2025, economic uncertainty, shifting generational values,...

Welcome to content marketing in Japan in 2025, where your shiny generic “post-and-pray” strategy gets ghosted faster than a LINE message...

Think SEO is just keywords and backlinks? Try doing it in a market where one search term has three alphabets , Google shares the stage...

Japan's food and beverage industry is a complex and dynamic ecosystem that presents challenges and opportunities for businesses looking...

Colour is one of the most immediate and influential elements in any marketing or design decision. It’s the first thing consumers see,...

Successfully entering the Japanese market requires a strategic approach that goes beyond simple localisation. While understanding the...

The world’s perception of Japan just shifted from cultural fascination to quantifiable market advantage. In 2023, the Anholt-Ipsos Nation...

"Web Design is 95% Typography." This quote from Oliver Reichenstein is even more pronounced during phases when minimalist designs gain...

McDonald's Japan's yearly local burger campaign, The Tsukimi (Moon-viewing) Burger and Tsukimi Pie. The pursuit of capturing the Japanese...

Japan often holds a mythical status among marketers. To the outsider, it seems like the perfect ecosystem for complete digital...

In marketing, there are certain patterns of behaviour that repeat themselves like bad jingles. Chief among them is the endless...

Japan. The land of precision, convenience store wizardry, and consumer standards that’ll make your Western e-commerce operation feel like...

Japan isn't just another market on the global expansion checklist. It’s a high-stakes proving ground where patience meets payoff, and...

Breaking into a new market is a big deal, but Japan isn’t just another market. It’s a high-stakes game with massive rewards if  you play...

Purpose-driven marketing is a strong foundation upon which to build successful, enduring brands. Globally, consumers demand alignment...

Wendy’s, the American fast-food giant known for its square burgers and fresh ingredients, set its sights on Japan in 1980. But what...

Matcha isn’t some trendy superfood or a cute swirl in your $7 smoothie. In Japan, it’s a cultural cornerstone, rooted in centuries of...

Breaking into the Japanese market isn’t just about slapping your logo on a product and calling it a day; it’s a high-stakes game that...

Japanese pop culture hasn’t just taken the world by storm; it’s thrown a kawaii grenade into global culture and left brands scrambling to...