Building Brand Salience in Japan Mental availability, defined by Byron Sharp in his book How Brands Grow: What Marketers Don't Know , is...

Brand loyalty is a critical component of any successful business strategy. It represents the extent to which consumers are devoted to a...

Japan’s consumer market continues to baffle and fascinate foreign companies. In 2025, economic uncertainty, shifting generational values,...

Demand Generation vs Brand Marketing There's a prevalent misconception within new companies and those entering new markets like Japan,...

In 2025, venture funding is tighter, user-acquisition costs are rising, and privacy rules have shattered the old playbook. Against that...

In branding, clarity is a competitive advantage. In Japan, it is a requirement. Success doesn't come from being everything to everyone....

Tokyo’s skyline doesn’t just glow, it screams. Billions of yen blaze from LED canyons and subway touchscreens, trying to buy a slice of...

Influencer marketing has emerged as a powerful tool for brands seeking to connect more personally with their audiences. In Japan, the...

Successfully entering the Japanese market requires a strategic approach that goes beyond simple localisation. While understanding the...

Crafting a compelling value proposition remains the bedrock upon which any thriving business is built, especially when venturing into a...

The world’s perception of Japan just shifted from cultural fascination to quantifiable market advantage. In 2023, the Anholt-Ipsos Nation...

"Web Design is 95% Typography." This quote from Oliver Reichenstein is even more pronounced during phases when minimalist designs gain...

McDonald's Japan's yearly local burger campaign, The Tsukimi (Moon-viewing) Burger and Tsukimi Pie. The pursuit of capturing the Japanese...

Japan. The land of precision, convenience store wizardry, and consumer standards that’ll make your Western e-commerce operation feel like...

For years, foreign brands entering Japan have treated omotenashi  like a magic password. Whisper it at customs, and suddenly, Japanese...

Breaking into the Japanese market isn’t just about having a great product; it’s about earning trust in a society where credibility is...

Out-of-home advertising in Japan isn’t just background noise; it’s woven into the fabric of urban life. In cities where space is scarce...

Sustainable marketing isn’t just a trend; it’s the new survival skill for brands, especially in Japan—a country where tradition and...

Japan is where branding dreams go to both blossom and crash spectacularly, often simultaneously. Are you ready to win over one of the...

Stop right there if you're trying to break into Japan and think you can wing it with a patchwork brand. In Japan, brand consistency isn’t...