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Japanese Colour Psychology: Your Complete Guide to Using Colour in Marketing in Japan
Colour is one of the most immediate and influential elements in any marketing or design decision. It’s the first thing consumers see,...

ulpa
May 1712 min read


Mastering Marketing in Japan: The Ethical Use of Behavioural Psychology Principles
Marketing in Japan isn’t just about catchy slogans and flashy campaigns; it’s a game of precision, patience, and playing by the rules. If...

ulpa
Mar 2211 min read


Mastering Luxury Marketing: Understanding Luxury Buyers in Japan
Ever meandered through the glitzy streets of Tokyo’s Ginza or the high-end boutiques of Osaka, only to be awestruck by the sheer opulence...

ulpa
Nov 15, 202410 min read
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