In 2025, YouTube isn’t just another social media platform in Japan; it’s a cultural engine, a product discovery tool, and part of...

Influencer partnerships are now a core component of marketing strategies worldwide, and Japan is no exception. In 2025, Japan’s social...

In 2025, venture funding is tighter, user-acquisition costs are rising, and privacy rules have shattered the old playbook. Against that...

Influencer marketing has emerged as a powerful tool for brands seeking to connect more personally with their audiences. In Japan, the...

Japan’s affiliate marketing scene isn’t just evolving, it’s quietly exploding. In FY2023, the market hit a cool ¥411.34 billion, and it's...