For years, foreign brands entering Japan have treated omotenashi  like a magic password. Whisper it at customs, and suddenly, Japanese...

Ever meandered through the glitzy streets of Tokyo’s Ginza or the high-end boutiques of Osaka, only to be awestruck by the sheer opulence...

When it comes to customer service in Japan, excellence is an ideal and an expectation. The concept of omotenashi, a deep-rooted approach...