top of page


Foreign Brands in Japan: Apple's Strategic Genius
This is the story of Apple in Japan, a story of navigating a market as dynamic and intricate as the streets of Tokyo, where each...

ulpa
Apr 24, 202410 min read


Foreign Brands in Japan: Vodafone's Japanese (Mis)Adventure
J-Phone catalogue cover from around 2001. In the late 90's, Vodafone, one of the world's leading telecom giants, set its sights firmly on...

ulpa
Apr 24, 202411 min read
bottom of page
