You Are What You Watch. Advertising on TV in Japan offers a unique opportunity to reach a diverse and extensive audience. This guide will...

Tokyo’s skyline doesn’t just glow, it screams. Billions of yen blaze from LED canyons and subway touchscreens, trying to buy a slice of...

Colour is one of the most immediate and influential elements in any marketing or design decision. It’s the first thing consumers see,...

Influencer Marketing in Japan: A Complete Guide Influencer marketing has emerged as a powerful tool for brands seeking to connect more...

Successfully entering the Japanese market requires a strategic approach that goes beyond simple localisation. While understanding the...

Japan’s affiliate marketing scene isn’t just evolving, it’s quietly exploding. In FY2023, the market hit a cool ¥411.34 billion, and it's...

McDonald's Japan's yearly local burger campaign, The Tsukimi (Moon-viewing) Burger and Tsukimi Pie. The pursuit of capturing the Japanese...

Japan often holds a mythical status among marketers. To the outsider, it seems like the perfect ecosystem for complete digital...

In marketing, there are certain patterns of behaviour that repeat themselves like bad jingles. Chief among them is the endless...

Japan. The land of precision, convenience store wizardry, and consumer standards that’ll make your Western e-commerce operation feel like...

For years, foreign brands entering Japan have treated omotenashi  like a magic password. Whisper it at customs, and suddenly, Japanese...

Breaking into the Japanese market isn’t just about having a great product; it’s about earning trust in a society where credibility is...

On your first journey to Japan, you’ll realize that what most of the world calls a “convenience store” is a total joke. Elsewhere,...

Out-of-home advertising in Japan isn’t just background noise; it’s woven into the fabric of urban life. In cities where space is scarce...

Purpose-driven marketing is a strong foundation upon which to build successful, enduring brands. Globally, consumers demand alignment...

Brand loyalty in Japan is more than repeat purchases; it’s deeply tied to cultural values like long-term relationships, trust, and a...

Breaking into the Japanese market isn’t just about slapping your logo on a product and calling it a day; it’s a high-stakes game that...

Japanese pop culture hasn’t just taken the world by storm; it’s thrown a kawaii grenade into global culture and left brands scrambling to...

Sustainable marketing isn’t just a trend; it’s the new survival skill for brands, especially in Japan—a country where tradition and...

In Japan’s media game, “great” isn’t enough. Everyone thinks their product or service is a masterpiece, and the crowded stage doesn’t...