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Mastering Natural Monopoly: Attracting Light Buyers in Japan
Understanding and applying the concept of a natural monopoly can significantly influence business strategies, particularly in unique...
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Jul 69 min read
Mastering Buyer Moderation: Predicting Consumer Behaviour in Japan
Understanding consumer behaviour is a cornerstone of successful marketing strategies, especially in a market as unique and dynamic as...
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Jun 2912 min read
Mastering Brand Strategy: Brand Loyalty in Japan, Myth or Reality?
Brand loyalty is a critical component of any successful business strategy. It represents the extent to which consumers are devoted to a...
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Jun 2310 min read
Mastering Japanese Consumers: Guiding Market Entry in Japan with Wealth Distribution Dynamics
Japan's wealth distribution presents unique opportunities and challenges for companies aiming to enter its market. Understanding these...
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Jun 1611 min read
Mastering Japanese Consumers: Marketing to Seniors in Japan
Japan is experiencing a demographic shift with its rapidly ageing population, presenting unique business challenges and opportunities. By...
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Jun 913 min read
Mastering Mental Availability: Building Brand Salience in Japan
Mental availability, defined by Byron Sharp in his book How Brands Grow: What Marketers Don't Know, is "the probability that a buyer will...
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Jun 27 min read
Mastering B2B Marketing: The Power of Emotive Storytelling
For any business, whether a startup or post-IPO, finding new markets and opportunities for growth is a constant pursuit. This is...
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May 276 min read
Mastering Japanese Consumers: Growing a Brand in Japan
Japan’s consumer market is often enigmatic and challenging for foreign businesses. With a blend of traditional values and modern...
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May 207 min read
Mastering Go-to-Market Strategy: Demand Generation vs Brand Marketing
There's a prevalent misconception within new companies and those entering new markets like Japan, where many founders and marketers...
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May 137 min read
Mastering Start-Up Strategy: The Fine Line Between Innovation and Imitation
At many startups, the line between inspiration and replication often blurs. Founders face an ongoing challenge of crafting marketing...
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May 99 min read
Mastering Brand Strategy: "We will NEVER do that!" Defining Your Core Identity
Table of Contents What is a well-defined strategy? Defining Your Core Identity: Understanding Who You Are and Who You’re Not Crafting a...
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May 77 min read
Mastering Pricing Models: Strategies for Market Entry in Japan
The Van Westendorp pricing model has long been the go-to for determining optimal prices. However, navigating the Japanese market requires...
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May 18 min read
Mastering Performance Marketing: Early-Stage Startups
Performance marketing isn't just a strategy—it's a lifeline. It’s the art of ensuring that every investment made in marketing is not only...
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May 14 min read
Mastering Brand Strategy: Crafting a Killer Value Proposition in Japan
Crafting a compelling value proposition is the cornerstone of any successful business endeavour. It's the glue that binds your brand to...
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May 14 min read
Mastering Startup Messaging: Prioritising Clarity Over Differentiation
Building messaging that resonates with your target audience is paramount for early-stage start-ups. While the temptation to focus on...
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May 14 min read
Mastering Go-to-Market Strategy: Targeting the Solution-Aware Segment
The importance of a well-designed go-to-market plan cannot be overstated. In this article, we delve into the significance of focusing on...
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